Main area of focus in Caring for the Destination:  

The tour operator makes a notable contribution to the support of local economy and promotion of national culture and historical lore.

Detailed description of the Caring for the Destination Initiative: 

Being a local operator, Afsona Travel is passionate about the culture and historical lore of Uzbekistan. The historical treasures of Uzbekistan that display oriental architecture and authentic culture inspire the tour operator to create trips that share the country's riches with travellers. All tours developed by Afsona Travel involve acquaintance with Uzbek cultural and architectural heritage, nature of the country as well as local customs and traditions. During the trips, travellers explore magnificent architectural monuments dating back to as far as to the 9^th century, visit folklore concerts, get acquainted with local cuisine served at national houses, and communicate with ordinary locals as well as local craftsmen and artists. Some tours closely touch upon local folklore and traditional practices. All this plays a significant role in promotion of Uzbek culture among travellers from over the world.

Apart from promotion of culture, Afsona Travel makes a sizable economic contribution to the local community. For the most part, tours include accommodation at local accommodation providers, meals at national houses and local restaurants as well as shopping at local bazaars, workshops and souvenir shops.